WORKSHOPS
Discover how to build successful brand campaigns and use video marketing to build paid advertising campaign. Carl’s workshops give you a hands-on experience.
“ I loved the practical examples Carl used to show us how to create paid Meta campaigns and the way I could instantly apply those techniques to my brand”.
Workshop 1
Building a successful marketing campaign
Whether you want to advertise on Instagram, Facebook, TikTok or a traditional advertising platform this workshop will show you how to generate a complete marketing campaign from “the hook” to the distribution of a successful online strategy.
Designed for brands and creatives who want to take their work beyond show and tell this workshop will give you the insights you need to create and distribution a media ready campaign that will give you and your clients a real return on investment,
Online or in person
3 hours
Suitable for: Creatives and brands who are looking for ways to boost their campaigns from about us to brand narratives and commercial content.
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This course is suitable for:
Creatives and brands looking for new ways to tell their stories.
How to build stories for shorter formats such as TikTok + Snapchat
Brands who want their about us to hot the mark, be more why and less what.
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You'll discover:
The history of narrative development from long form to social media.
New instantly usable story structures.
How to develop campaigns for advertising and marketing.
How to create emotionally engaging stories (no matter the platform!).
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From group to individual task you will develop you abilities to tell stories based on an industry brief
Task 1: Use your inner character to develop more engaging hooks
Task 2: Create emotional engagement
Task 3: Mastering short narrative: the 3 shot test
Combine your learning into a whole campaign
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Introduction - best practice
The new you: think emotion, think connection
New Structure: From hook to twist, telling compelling stories in under 15 seconds
A complete campaign: The art of conversation. How to produce open ended campaigns that go on and on.
Workshop 2
What can A.I do for me?
Can A.I really create the stories of the future?
Or is it just a tool to get us there faster?
In this workshop you will study the development of A.I narrative not just in the last few months, but in the years leading up to what is now a current topic of conversation.
Discover if this is an automation to be feared or embraced when it comes to all forms of creative narrative.
Online or in person
3 hours
Suitable for: Anyone starting off with Gen A.I, professionals in the A.I branding spaces looking to combine story knowledge with new technology.
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This course is suitable for:
Anyone starting off with Gen A.I.
Professionals in the A.I branding space looking to combine story knowledge with new technology.
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You'll discover:
The latest Generative Artificial Intelligence tools. Best Practice
Why you want to use A.I
How to prompt like a pro.
If A.I can (or cannot) beat a great old fashioned story.
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In a group on individually you'll follow the session outline and have the chance to gain knowledge not only from your course leader but also from the wider group - you're not alone!
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Best practice - where are we now. What A.I can do for you
Your relationship with A.I - are you or your brand ready? What you can do for A.I
Discover your why + prompt like a pro.
Is A.I a strategy or a tool?
Workshop 3:
Creating video first camapigns
If a picture is worth a thousand words, a video can be worth a million likes and reposts. Video is now the no1 form of content. If you are a creative, brand or business, video is your most powerful marketing tool. But…
People are often restrained by technique, held back by the potential of A.I work arounds when all you need are some simple effective rules.
Join us + discover how to create and produce engaging content that’ll grab people’s attention and keep them engaged.
Online
3 hours
Professional video workflows
Suitable for: Creatives and brands who have some hands-on video experience - have taken 1 or more Masterclasses/Workshops.
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This course is suitable for:
Creatives and brands who have some hands-on video experience (have taken one or more Masterclasses/Workshops).
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You'll discover:
Professional shortcuts for ongoing video production.
Professional video workflows.
How to move from content creation to longer form projects.
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A mix of knowledge based learning and practical skills
On some of the industry standard tools and appliances
In your own space
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Where are you at? A skills review.
Are you worrying about the wrong things. The 3 rules for successful video production.
The difference between short and long form formats.
Practical challenge - bring a cardboard box to life.
Review and analysis
More professional best practice - a journey into Hollywood and beyond.
One to one - consultancy
Working directly with you, your brand, or marketing department this bespoke offer helps tackle specific creative problems or marketing needs. From campaign hooks to content delivery strategies - go deeper in a confidential one-to-one setting.
Why you should book Carl for your next event
Described by Variety Magazine as “Absolutely charming and unabashedly offbeat” Carl’s informal educated style adds humour and gravitas to subjects without loosing focus on inspiration.
With over 25 years of hands on experience his knowledge of the media industry goes back to the ages before new digital technologies providing historical and well as up-to-date insights.
His open and upfront style explains important ground breaking ideas in an easy-to-understand way. This, combined with his unique insights, makes for presentations that inspire and generate new ideas.
Carl has worked across the globe so his point of view is truly international.
Carl is also a skilled host, MC and moderator who has received excellent feedback for the events, panels and roundtables he has hosted.
